Smart Web Arts

Digital Marketing Course

Batch Details of Digital Marketing Classes in Lucknow

Duration Timings
(Mon - Fri) 3 Months 7:30 AM to 09:30 AM
(Mon - Fri) 3 Month 7:00 PM to 09:00 PM

Course Fees

100% Practical & Job-Oriented Digital Marketing Course in Luckonw

As every business shifts online to boost business growth, digital marketing plays the role of a primary catalyst. It is the era of digital marketing and opens doors to new career opportunities for anyone who is interested in making it big in the future.

If you have the right skills, you will be on your way to not only building a great career, but also starting your own agency. At Smart Web Arts, we aim to help you acquire all types of digital marketing skills, including SEO (Search Engine Optimization), Social Media Marketing (SMM), Google Ads, YouTube Marketing, Content Marketing, App Store Optimization (ASO), Email Marketing, and much more.

This is the most comprehensive digital marketing course in Lucknow and in India, which includes advanced modules which are not covered by others.

Since digital marketing doesn’t require any technical skills, literally anyone can learn these skills. So whether you are a college learner, job seeker, freelancer, business owner, or even an existing marketer who wants to make it big, this digital marketing training in Lucknow is for you.

If you have any questions or queries related to our course on digital marketing in Lucknow, we are just a call away. Moreover, you can take two days of FREE demo classes before enrolling.

Curriculum of Our Digital Marketing Training in Lucknow

Well-structured & comprehensive curriculum designed according to latest trends and industry standards!

  • What is Digital Marketing?
  • Scope of Digital Marketing
  • Requirement of Digital Marketing
  • Latest Trends in Digital Marketing
  • Digital Marketing for Working Professionals
  • Digital Marketing for Small, Medium, and Large Businesses
  • Job opportunities in Digital Marketing
  • Objectives of Online Marketing
  • Elements of Successful Digital Strategy
  • Secrets of Successful Digital Marketing Campaigns
  • Practical: Defining a Business Objective
  • Digital Banner Designing
  • Graphic Design Fundamentals
  • How to Use Canva?
  • Logo & Graphic Designing
  • Live Practice– Designing Logos and Banners
  • What is Domain Name?
  • Types of Domains and Extensions
  • How to Buy Right Domain Name?
  • What is Web Hosting, cPanel & FTP Account?
  • What is Domain Marketing?
  • How to Sell a Domain Name?
  • Top Domain Selling Platforms
  • What is WordPress?
  • Why Learn WordPress in Digital Marketing?
  • WordPress installation and Creating 1st Website
  • WordPress Page Builders
  • WordPress Plugins and Settings
  • Using WordPress for Blogging
  • WordPress for Personal Websites
  • WordPress for Business Websites
  • WordPress for eCommerce
  • How to create a blogging website?
  • How to build a one-page WordPress website?
  • How to create a landing page?
  • How to design an Education website on WordPress?
  • How to design a Travel website on WordPress?
  • How to create an eCommerce Website on WordPress?
  • What is SEO?
  • Importance of SEO
  • How do Search Engines Work?
  • Introduction to SERP
  • Different SEO Techniques
  • Top Ranking Factors
  • Black Hat vs White Hat SEO
  • Different Google Algorithms
  • On-Page SEO Basics
  • Off-Page SEO Basics
  • Technical SEO Basics
  • Technical SEO Advanced
  • Advanced Keyword Research
  • Working on On-Page SEO
  • Working on Off-Page SEO
  • Local SEO
  • Mobile SEO
  • Google Search Console in Depth
  • Indexing in Search Console
  • Fixing Errors in Search Console
  • HTTPS & SSL Certificate
  • Optimizing Website Speed
  • SEO Case Studies
  • eCommerce SEO
  • SEO Reporting
  • What is a Blog?
  • How does Blogging Work?
  • Benefits of Blogging
  • SEO in Blogging
  • Making Money with Blogging
  • Niche Blogging and Categories
  • Creating 90-Days Blog Strategy
  • Monetizing the Blog
  • Applying for Google AdSense
  • Applying for Other Ad Platforms
  • What is Google AdSense?
  • Account Approval & Account Setup
  • AdSense Guidelines & Requirements
  • Niche Content Research
  • Traffic Strategy
  • Basics of Google Analytics
  • How to Set Up Google Analytics?
  • Concept of Cookies
  • Understanding Website Analytics
  • Reports in Google Analytics
  • Users/Access in Google Analytics
  • Audience Creation in Google Analytics
  • Google Analytics for SEO
  • Google Analytics for PPC Campaigns
  • Important Metrics in Google Analytics
  • Ecommerce Tracking
  • Analytics Report Creation
  • Filter Creation
  • Understanding Attribution
  • Alternatives to Google Analytics
  • Similar Products
  • Link Tracking
  • UTM Parameters
  • What is Google Tag Manager?
  • Setting up Google Tag Manager
  • Why Integrate GA and GTM?
  • Components of Tag Manager
  • Tags, Triggers, and Variables
  • Setting up First Tracking
  • Tracking Videos
  • Tracking Links
  • Tracking Visible Elements
  • Tracking Scrolls
  • eCommerce Events Tracking With GTM
  • Facebook Pixel + GTM
  • Facebook Events Tracking With GTM
  • What is Email Marketing?
  • How to do Email Marketing?
  • Top Tools for Email Marketing
  • Automation in Email Marketing
  • How to Write an Email?
  • Important Metrics for Email Marketing
  • Call to Actions in Email Marketing
  • Email Cycles
  • Conversion Rate Optimization
  • Lead Generation
  • Email Marketing Funnels

Facebook Marketing

  • Basics of Facebook Ads
  • Working of Facebook Ads
  • Types of Facebook Ads
  • Objectives of Facebook Ads
  • Audience and Targeting Optimization
  • Placement Options in Facebook ads
  • Ad copies and Copywriting
  • Understanding Advanced Facebook Pixel
  • Facebook Analytics
  • A/B Testing
  • Tracking Options
  • Facebook Ads for Affiliate Marketing
  • Running All Objective Ads
  • Running Video Ads
  • Running Dynamic Ads
  • Strategies for Facebook Ads
  • Retargeting and Remarketing Ads
  • Lead Generation & Funnels
  • Reporting for Facebook Ads
  • Facebook Messenger Marketing
  • Facebook Scaling Models and Strategies
  • How to Get Clients for Facebook Ads?
  • Different Facebook Marketing Tools

Instagram Marketing

  • Instagram Profile Creation
  • Profile Customization
  • Best Practices for Instagram Posts
  • Instagram Growth Strategy
  • Importance of Hashtags
  • Working of Instagram Algorithm
  • Running Ads on Instagram
  • Case Studies

LinkedIn Marketing

  • Introduction to LinkedIn
  • Best Practices for Profile Setup
  • Best Practices for Posts
  • LinkedIn Advertising
  • Facebook vs LinkedIn Advertising
  • LinkedIn Ad Objectives
  • LinkedIn Ad Formats
  • Scheduling Options
  • Billing Account Setup
  • Practical- LinkedIn Ad Creation
  • LinkedIn Automation

Twitter Marketing

  • Introduction to Twitter
  • Working of Twitter Algorithm work
  • How do Businesses Use Twitter?
  • Twitter Advertising
  • Billing & Account Setup
  • Types of Twitter Ads
  • Audience Bidding, Budgets, and Creatives
  • Case Studies

Quora Marketing

  • Introduction to Quora
  • Working of Quora Algorithm
  • Quora Profile Best Practices
  • Building Quora Profile
  • Answering Questions Perfectly
  • Quora Traffic Building Strategies
  • Types of Quora Ads
  • Pinterest Marketing
  • Pinterest Marketing
  • Brand Building on Pinterest
  • Pinterest Content Strategy
  • How to Drive Engagement?
  • Optimizing Profile and Best Practices
  • Influencer Marketing
  • Analytics, Measurement Tools, and Ads
  • Introduction to Google Ads
  • How does Google Ads Work?
  • Different Types of Google Ads
  • Importance of Landing Pages
  • Understanding Search Ads
  • Search Ad Creation, Optimization, and Reporting
  • Understanding Display Ads
  • Display Ad Creation, Optimization, Reporting
  • Understanding Remarketing Ads
  • YouTube Ads
  • Running App Install Ads
  • All Settings in Google Ads
  • Call Only Ads
  • All types of Audiences in Google Ads
  • Optimizing Different Google Ads
  • Conversion-based Campaigns & Optimization
  • Tools Related to Google Ads
  • Competitor-oriented Ad Campaigns
  • Strategies for Ad Campaigns
  • Shopping Campaigns
  • Scripts & Tracking
  • Introduction to SMO
  • Social Platforms & Supported Content
  • SWOT Analysis
  • Content Strategies According to Platform
  • Power of Organic Reach
  • Facebook Page/Profile optimization
  • Lead Generation Organically
  • Using Chatbots for SMO
  • Tools for SMO & Post Scheduling
  • Creating Social Media Calendar
  • Client/Agency for Social Media
  • Tools for Social Content Creation
  • Algorithms of Social Media Platforms
  • Rule of Consistency on Social Media
  • Tools for Content Ideas
  • Social Media Best Practices
  • Influencer Marketing
  • SMO Report Creation
  • Role and Working of YouTube
  • Analytics of Top YouTube Channels
  • Understanding YouTube Algorithm
  • YouTube Ranking Factors
  • Setting Up YouTube Channel
  • Growing YouTube Channel Organically
  • YouTube Earning Opportunities
  • YouTube Channel Monetization
  • YouTube Funnels
  • Tools to Use for Channel Growth
  • Working on Real Projects
  • Essentials for Recording Videos
  • Editing Voiceovers Using Right Tools
  • Editing Videos Using Right Tools
  • Uploading a Demo Video & Optimizing It
  • Adding Viral Elements to Videos
  • Checklist for YouTube Videos
  • Case Studies of Successful Channels
  • Power of YouTube Live
  • Channel Strategies for Different Niches
  • Earning as a Freelancer
  • Top Freelancing Platforms
  • Building Freelancing Profile
  • Live Walkthrough: How to Win Projects?
  • How to Set Pricing for Your Services?

Who can Learn Digital Marketing Course?


College students looking to begin a career in digital marketing


Professionals who want to switch their careers to a more promising field of digital marketing

Agency Owners

Entrepreneurs and agency owners who want to grow their brands on various digital platforms and generate leads and sales for them


Coaches and trainers who want to grow their training business online and generate more enrollments

House wife/Homepreneurs

Homepreneurs who want to upskill themselves in digital marketing and generate a source of passive income


Freelance marketers who want to gain more national and international clients and generate steady income

FAQs Related to Digital Marketing Course Lucknow !

In simple words, it is the process of promoting a business on different areas of the internet.
For example, SEO is done to rank a website for relevant search queries on Google and other search engines. Google Ads platform is used to run ads for a business on Google, YouTube, etc. Social Media Marketing is used to promote the business on different social media platforms like Facebook, Instagram, and LinkedIn.

SEO stands for search engine optimization. So, the process or techniques used to improve the ranking of a website on Google or other search engines, like Bing, for relevant search queries is called SEO.

Yes. We will teach you how to become a freelancer in SEO, Google Ads, Content Marketing, YouTube Marketing, and other concepts covered in the course. For example, you will learn about the following:

  • Top freelancing platforms,
  • How to build your freelance profile with live walkthrough,
  • How to set pricing for your services,
  • How to get high-paying clients and projects.

The average salary of a digital marketer in Pink City ranges between INR 3 LPA to INR 6 LPA. With the right skills and experience, you can earn as high as INR 8 LPA.

For the quality of training and the trust built over the last 10 years, Smart web arts is the best digital marketing institute in Lucknow Uttar Pradesh

Yes. Our institute in located at Sec.G Aashiyana in Lucknow . You can easily commute from the most areas of the city. 

Yes. You will be rewarded with an industry-recognized digital marketing certificate that helps you easily find high-paying career opportunities.

Yes. You can choose to do an internship with us.

Yes. We Also offer specialized SEO training Online or offline  in Lucknow Uttar Pradesh. You can call us on +91-9670633349 for details.

Absolutely. Since it is a skill, you don’t need to have any specific educational qualification

After our digital marketing course , you can explore your career as:

  • SEO Executive
  • Content Marketer
  • Social Media Manager
  • Google Ads Professional
  • PPC Expert
  • YouTube Executive
  • Blogger
  • WordPress Website Designer
  • Email Marketing Expert
  • Digital Marketing Executive
  • Freelancer

This is among the most demanded career fields today. As all businesses in India and globally are moving online, they need professionals who can manage their business on the internet.

For example, SEO helps in bringing the targeted audience to the website so that the products or services can be sold. Same with Social Media Marketing and Google Ads. All concepts of digital marketing are meant to drive business growth online.

Hence, every business is hiring skilled professionals. By acquiring these skills with SmartWebArts, you will be on your path to grabbing these opportunities.

The primary areas are:

  • Search Engine Optimization (SEO)
  • Social Media Marketing (SMM)
  • Google Ads
  • Pay-Per-Click (PPC) Advertising
  • Blogging
  • Content Marketing
  • YouTube Marketing
  • Email Marketing
  • App Store Optimization (ASO)
  • Online Reputation Management (ORM)

The average  salary in India ranges between INR 3.0 LPA to INR 5 LPA. With experience and level of skills, it can go beyond INR 10 LPA. You Also Start Your Own Agency

Startups and medium businesses , brands, MNCs, and unicorns in India and around the world are hiring skilled digital marketers.

Time for you to acquire these skills and grab opportunities.

Join the best digital marketing course in Lucknow 

  • Search Engine Optimization
  • WordPress Website Design
  • Social Media Marketing
  • Google Ads
  • YouTube Marketing
  • Content Marketing
  • Email Marketing
  • App Store Optimization
  • PPC Advertising
  • Affiliate Marketing
  • Online Reputation Management

Why Us

Learn From Industry Experts

You will master digital marketing in Lucknow from the industry’s most experienced professionals who have worked on hundreds of projects in multiple industries and niches.

Guaranteed Job Assistance

Once you complete your training, you will be prepared for job interviews. We are partners with 100+ IT companies in India. Your interviews will be arranged with them for good jobs.

Intensive Classroom Training

We have digitized and distraction-free classrooms to offer you the best digital marketing training in Lucknow You also get 1:1 mentorship from our professional mentors.

Most Comprehensive Syllabus

We offer India’s most comprehensive and in-depth digital marketing training in Lucknow with the latest curriculum. We ensure that you master all the right skills.

100% Practical-Oriented

Digital marketing is all about executing things and analyzing them. Therefore, our digital marketing classes in Lucknow are completely practical-based and include live projects.

Pro Digital Marketing Certificate

Upon course completion, you will be rewarded with a professional digital marketing certificate that is valid all around the country and abroad.

Top Companies Hiring Digital Marketers in India

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